WHAT WE DO

Greenback was founded to address the problem that most plastic packaging doesn’t get recycled, causing massive environmental damage. The world’s largest Consumer Packaged Goods (CPG) companies have committed to use a higher percentage of plastic from recycled sourced (R-plastic) in their packaging but the supply is not there, especially for food packaging. R-plastic prices exceed virgin plastic (i.e. plastic made from fossil oil), leaving the recycling industry, its CPG customers and consumers with a trust problem regarding the provenance of materials.  This presents a major fraud and reputational risk for the world’s biggest brands.

HOW WE DO IT

Greenback is building a distributed network of Advanced Plastic Recycling solutions by combining:

  • Waste collection: Feedstock is sourced by partnering with existing local waste collectors who are paid, via our Circularity Platform based on the quality of the plastic they deliver.

  • Decentralized Chemical recycling: Modular plants are co-located where waste already exists (e.g. landfills) so can be rolled out fast.  Plants are scaled to fit the available waste streams. The pyrolysis oil produced is sold to petrochems to make new food-grade plastic packaging for CPG companies.

  • Circularity Platform: IoT and Blockchain technologies collect evidence that the pyrolysis oil has come from post-consumer waste, i.e. that the solution is driving the collection and recycling of plastic that doesn’t get recycled today. This guarantees us a premium for our product as CPGs can build trust that their packaging is made from R-plastic.

 

BOARD OF DIRECTORS

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Susan

Board Chair

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Philippe

CEO and

Founder 

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Chris

Senior Non-executive Director

Ellen de Kreij

Ellen

Board Member

Fernando Arriaga Rosique

Fernando

Board Member

Richard Hughes

Richard

Board Member

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Craig

Non-Executive Director

MANAGEMENT TEAM

 
Phillip Claus

Philipp

Chief Financial Officer

Samuel Martínez

Samuel

Chief Revenue Officer

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Fabiola

ESG Compliance Officer & Company Secretary

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Anthony

Chief Digital
Officer

Martin Reich

Martin

Managing Director 

Greenback Mexico

Carlos Ludlow Palafox

Carlos

CEO and Founder of Enval